5 Top Tips To Engage Customers On Your Website And Generate More Leads

Is your website giving you a digital advantage and generation ROI for your business? This is an important question as your website is at the heart of your digital customer experience and should be a defacto ‘online branch’ for your business. Websites are managed by different functions within organisations which can have a significant impact on performance and focus but typically are run by the company’s marketing, sales or IT departments. Regardless of who is running the site, any business should be asking: 

1. How many sales have you made last year?
2. How many qualified sales leads have you generated?
3. How many unqualified sales leads have you generated?
4. How many potential customers have you engaged in?
5. Does your website engage and convert customers on all devices, especially mobile?
6. Are you generating a Return of Investment (ROI) from your website, social media and digital advertising? 

If you don’t think your website is delivering what it should for you then you might be wondering how you can improve the performance of your website? The good news is we can help as we’ve transformed dozens of websites turning them into powerful customer acquisition platforms and here are 5 top tips to help you get started:

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1. Mobile First - Ensure your website is mobile-friendly – up to 87% of customers come from mobile devices.
2. Eliminate Waste - Remove excess copy and empty space - customers like to click and don't like to ready avoid endless scrolling. Removing waste and enabling the customer to focus on the steps (call to action) you want them to follow. 
3. Landing Pages - Create product landing pages with calculators front and centre. They will engage customers 3x to 5x more than content and directly generate more leads and data.  
4. Clear Call To Actions - Make is super clear and fast for customers to convert to leads and give them options - some want a quote, some want to chat and some want a call back.
5. Confirmation - Reassure customers and let know you've got their request and how you will follow-up (the next steps). Don't just give them a confirmation page, send them and email and/or SMS and let them know you're now being looked after so they can trust to wait for your and then follow-up fast and exceed their expectations.
   
   

Many businesses spend all their time on social media posts or ads with little to no return on investment because your site isn’t performing. Make optimising your website to generate leads a priority and it will yield dividends for your further digital marketing strategy and investment. 

If you would like to learn more or speak to one of our experienced solution experts then let us know, we’d be happy to talk.